SimplyRides.com: BMW ActiveE Wins EPA Green Power Partnership Best Marketing Campaign
Courtesy of BMW:
BMW of North America won the Best Marketing Campaign by a Green Power Purchaser award for its consumer-facing renewable energy programs under the ActiveE electric vehicle (EV) field trial. The award recognizes an outstanding promotional campaign by a purchaser of green power, and honors companies or organizations that purchase or generate green power and have actively promoted their use of green power internally or externally in an innovative or compelling way. EPA co-sponsors the Green Power Leadership Awards (GPLA) in conjunction with the Center for Resource Solutions (CRS).
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